Why people indulge in overeating during holidays and weekends and how to escape from getting those extra calories?

It is hard to escape from eating a lot more during weekends and holiday season. Even the most industrious dieter can't get away from indulging in gaining some extra weight while holidaying. According to Jeffrey Inman, a University of Pittsburgh Professor of Marketing and Associate dean for research in the Joseph M. Katz Graduate School of Business, and his co-author Adwait Khare, Quinnipiac University professor of marketing studied the consumer eating behavior and found the quality and quantity of food taken deviate a lot during holidays and weekends.

According to research published in the fall 2009 Journal issue of Journal of Public Policy and Marketing, various festivals like, Thanksgiving, labor Day helps in binding family, friends and colleagues, all this results in high calorie intake of foods. Yet another Cornell study undertaken revealed that people at movie, theatres, and holiday receptions take 28% more total calories when they eat low fat snacks than a regular diet. Lead researcher of the study Brian Wansink in his book "Why we eat more than we think" has revealed that "people fail to realize that low-fat foods are not always low-calorie foods". Low fat snacks in actual practice are 11% lower in calories but they believe these are 40% lower. Researchers' revealed people believe they will feel less guilty while eating a low-fat food that is the reason why they will overindulge said Pierre Chand on, co-author and marketing professor at INSEAD in France. It is but sure that "low-fat" foods are not going to solve the obesity problem. People are sure to over-eat even the low-fat foods. But Wansink advises in his book Mindless Eating, "Stick with your regular diet and eat a bit less. It's not only healthier but also good for your taste buds. If you are sure to control your diet during holidays, winter holidays would help you plan accordingly.

This way food taken in small quantities would also help you control your blood sugar level. Eat small but frequent meals. Don't skip your meals entirely. Here are some holiday survival tips would help you in keeping control of yourself during holidays. Make it a habit to exercise to burn calories, take brisk walk, run or take a bike ride and eat fat in moderate level. If you can't leave alcohol, stick to light beer or champagne spritzer. Before going for shopping eat before leaving home, this would help you control your diet. Set limits, to satisfy your sweet tooth. While attending holiday gathering or festivals stay away from the buffet table. Visualize yourself before attending a family gathering and make sure how much you are going to eat. Lastly enjoy the season and atmosphere around not just the food.

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